The Price of 3D Interior Visualization: 10 Key Factors

3D visualization of interior design is perhaps the best asset that a designer can use to showcase a project to a client.

Unlike sketches or mood boards, photorealistic 3D visualization provides a clear representation of how the interior will look. This tool has the ability to bring any design idea to life. Computer visualizations can also help interior designers create outstanding portfolios and launch successful advertising campaigns.

With 3D visualization, designers can obtain exquisite materials for all types of advertising, from print catalogs to visual elements for website galleries and digital marketing. Professionals in the interior design industry recognize the advantages of using 3D visualization. However, they do not always know how the cost of such services is determined. So, what factors influence the cost of interior visualization?

1. Number of perspectives

With 3D interior visualization, it is possible to showcase a room from all angles. However, each of these views is created as a separate visualization. Therefore, the more perspectives a client wants to see, the higher the cost.

This means that by ordering a smaller number of visualizations, an interior designer can save money. It is reasonable to consider how many visualizations are truly necessary to present the project in the best way. In many cases, less is more. Often, just a couple of key perspectives are enough to showcase all aspects of the design. In any case, the 3D visualization will be informative and of high quality.

2. Amount of detail in the brief

The amount of detail provided by the client in the project brief also influences the cost of 3D interior visualization. Some clients provide very specific instructions for the visualization's styling. For example, they provide fabric samples for each pillow on every sofa in the room and provide multiple references to help capture a specific atmosphere. Meanwhile, other clients only describe a few aspects of the order and leave the rest to the imagination of the 3D artists.

Typically, the cost of 3D interior visualization varies in these cases. Generally, the more requirements are imposed on the visualizers, the more demanding they are in delivering results up to the tiniest details. In such cases, 3D artists have to spend additional time to meet the clients' expectations, resulting in a higher cost of the service.

3. Number of revisions

Another factor that affects the cost of 3D visualization is the number of revisions. Of course, revisions are an integral part of the architectural design process. They are necessary to achieve a flawless result and meet the client's requirements. However, these revisions entail additional work for the 3D visualizer and, accordingly, will be charged separately.

4. Interior Design Style

Each interior design style has its own specifics. Therefore, each style requires a different amount of work to be done by the 3D artist. For example, Scandinavian-style projects are characterized by simple lines, forms, and minimal decoration. That's why creating 3D visualizations in this style is easier and cheaper compared to visualizations done in complex styles like Baroque.

Designing a room in the Baroque style involves modeling numerous intricately detailed elements, such as elaborate furniture and luxurious ornamental decor. Creating such a rendering requires more work, so the price for this interior style will be higher.

5. Type and Resolution of Visual Effects

A professional architectural visualization studio can create interior 3D visualizations in different formats. These can be static images, interactive virtual tours, or 3D animations. The second and especially the third type are more expensive than the first one because they require more work. Why is that? In the first case, the 3D artist only needs to create a few static images. But with the other two types, the professional has to generate dozens of still images to ensure there is enough material to create a digital video or an interactive virtual tour.

The resolution of the renders also affects the cost of interior visualization services. The standard resolution for interior visualization is Full HD. However, it is not the only option that a 3D artist can offer. Upon client request, it is possible to create interior design 3D visualizations for printed posters, magazines, etc. Such visualizations usually require a higher resolution, which increases the cost.

6. Size and Quantity of Orders

When interior designers have large projects and require much more than just a couple of renders, they can expect discounts. 3D visualization studios are always open to discussing long-term cooperation possibilities. They are interested in partnerships that benefit both the clients and the studios themselves. Therefore, studios can offer discounts to regular clients who place large orders.

7. Exclusive Elements and Textures

Some clients want every element in the render, from table legs to flowers in a vase, to be custom and unique. In such cases, 3D artists will need to create all these objects from scratch, which increases the price of the services. However, there is another option that allows for cost savings. Experienced 3D artists have databases of ready-made 3D models and scenes that can be used for 3D visualizations. If the client agrees to use some of these elements, the price of the interior visualization will be lower.

The complexity of textures can also affect the price. If interior elements are made of rare materials that are not readily available and cannot be found in other sources, 3D artists will have to create them from scratch. The more complex the textures, the more time 3D artists spend creating them, and the cost will accordingly increase.

8. Project Timeline

Another factor that influences the price of 3D visualization is time. If there is no rush and the project doesn't have tight deadlines, the price will be standard. However, sometimes clients have urgent orders. Visualization studios and 3D artists are forced to work overtime, sometimes even during nights and weekends, and the cost of interior 3D visualization in such cases is higher.

9. Quantity of Furniture and Decor Items

The cost of architectural 3D interior visualization also varies depending on the number of elements present in the room design. Additionally, it depends on the complexity of these elements. The more furniture and decor items in the project, the more work the 3D artist will require. Therefore, the cost of the services will be higher.

10. Room Specifics

The price is also influenced by the specifics of the room being depicted in the renders. The cost of interior visualization depends on its size and architectural complexity. The larger and more complex the space, the higher the price will be. For example, the cost of 3D visualization for a room with standard doors and windows will be lower than one that features trendy elements. Visualizing a small bedroom and a restaurant hall are completely different tasks because these spaces differ greatly in size and complexity. Therefore, the price for the former will be significantly lower.

In general, the cost of 3D interior visualization cannot be fixed. It depends on many factors such as the size of the order, the complexity and style of the room design, the type of visual effects, and, of course, the project timeline. Furthermore, the number of perspectives and details in the brief, the number of revisions, and the presence of custom elements also impact the price. Now that we have explained how the price is determined, interior design professionals can confidently order 3D visualization services.